November 19, 2011. MSNBC released a secret memo today from a powerful Washington PR firm that specializes in protecting both Republicans and America’s biggest banks. In fact, those were the two goals within the leaked memo.
Washington Lobbyists develop secret strategy to stop Occupy Wall Street before mainstream Americans like the nurses shown here join their cause.
It laid out a very specific plan to save Republican election candidates from losing this November because of their ties to big banks, as well as recapture the White House. How will they do it? By using a dirty tricks campaign to destroy the Occupy Wall Street movement within 60 days. Here’s how.
The 4-page memo is from the PR firm Clark, Lytle, Geduldig & Cranford and addressed to one of its clients – the American Banking Association. To give a little insight into CLGC, the second ‘C’ in CLGC is for Jay Cranford. As recently as six months ago, Mr. Cranford served as an aide to Republican House Speaker John Boehner before becoming a partner at CLGC. Aside from connections to the most powerful member of the Republican Party, the firm's client list is a virtual who’s who of America’s Fortune 100. They include such powerhouses as:
With a client line-up like that, its’ no wonder Clark, Lytle, Geduldig & Cranford offered to single-handedly destroy the Occupy Wall Street movement. Their plan of action assured it could be at least partially complete within 60 days. Their price - $850,000.
Why do they want to discredit and destroy the Occupy Wall Street Movement? The following excepts from the CLGC Memo explain:
“Leading Democratic party strategists have begun to openly discuss the benefits of embracing growing and increasingly organized Occupy Wall Street (OWS) movement to prevent Republican gains in Congress and the White House next year…This would mean more than just short-term political discomfort for Wall Street firms. If vilifying the leading companies of this sector is allowed to become an unchallenged centerpiece of a coordinated Democratic campaign, it has the potential to have very long-lasting political, policy and financial impacts on the companies in the center of the bullseye.”
The political experts at CLGC then go on to make their most fearsome prediction – not only will Democrats embrace the Occupy movement and condemn Wall Street, Republicans will too. The memo states:
“The bigger concern should be that Republicans will no longer defend Wall Street companies – and might start running against them too.”
The memo goes on to warn what we at Whiteout Press have celebrated, Occupy Wall Street and the Tea Party have the exact same goals. It’s only the firms like CLGC that continue to use their hired pundits in the mainstream media to pit the two sides against each other. The memo insists:
“OWS protesters and the Tea Party overlap on angered populism…This combination has the potential to be explosive later in the year when media reports cover the next round of bonuses and contrast it with stories of millions of Americans making do with less this holiday season.”
Score one for the good guys. In an attempt to incite fear in their clients, the memo credits the “rag-tag group of protesters” with being, “an organized competitor who is very nimble and capable of working the media, coordinating third party support and engaging office holders to do their bidding.”
The above section explained in the firm’s own words why they want to destroy the Occupy Wall Street movement. Below, we quote excerpts from the CLGC firm’s memo detailing how they’re going to do it.
Basically, their plan of attack is broken up into (5) covert tactics:
1. Survey Research
The first step in their strategy is to survey the people whose opinions they’re going to try and sway – “women, seniors, suburban voters, GOP and Tea Party”. The surveys will include one large, national survey and eight local surveys in key swing states. Those targeted states are “Florida, Pennsylvania, Virginia, Wisconsin, Ohio, North Carolina, Nevada and New Mexico”.
2. Opposition Research
Once they have defined who ‘their people’ are, they will use the survey to find out their people’s greatest dislikes about the Occupy movement demonstrators. Once a rough character profile is created, the stated goal is to infiltrate the Occupy demonstrations and find the most offensive and embarrassing protesters to saturate the local media with. With many news outlets owned by some of CLGC’s very own clients and their corporate partners, enlisting the support of corporate media is a given.
The key objectives of CLGC’s ‘opposition research’ tactic is to find out exactly who they’re up against. The memo echoes a widely circulating rumor that George Soros is funding the entire Occupy cause. Regardless, the banking and insurance PR firm suggests exposing whoever truly is funding the movement. Doing so, they suggest, will cancel out their grassroots beginning and “show they have the same cynical motivation as a political opponent”. The memo insists doing so, “will undermine their credibility in a profound way. A key strategic goal will ultimately be to show any evidence of fraud on the other side.”
The culmination of their ‘opposition ‘research’ will “identify opportunities to construct fact-based negative narratives of the OWS for high impact media placement.” CLGC anticipates exposing not only the movement’s “backers and funders”, but also “extremist leaders, policy positions and rhetoric”. The firm’s campaign lists (3) specific tactics they will use to compile secret files on each Occupy leader.
From the memo:
“Specific initial opposition research tactics will include:
3. Targeted Social Media Monitoring
The first statement under this section of the memo explains their strategy, “The transparency of social media platforms offers an excellent opportunity to anticipate future OWS tactics and messaging.” In other words, the banking PR firm will have agents infiltrate and monitor each Occupy city’s Facebook page. There, it will have advanced notice on all planning and future events. It would also give them the opportunity to influence the planning as well.
The memo goes on to suggest using Facebook to capture “extreme language and ideas that put its most ardent supporters at odds with mainstream Americans”. Aside from using Facebook as a spy network and farming the site for vulgar posts by Occupy supporters, the memo also suggests that social media would “provide exceptional political intelligence”.
4. Coalition Planning
Admitting that the multinational corporations being demonstrated against by the Occupy Wall Street movement “likely will not be the best spokespeople for their own cause”, the memo suggests putting together a broad coalition of anti-Occupy corporations and organizations. The goal, according to the memo, would be “to demonstrate that these companies still have political strength and that making them a political target will carry a severe political cost”.
While the memo uses various cryptic definitions of the word ‘coalition’, it appears that CLGC is suggesting expanding beyond their typical partnership of corporations and Republicans, and expand into other, possibly sympathetic, grass roots organizations that “can help carry our message and organize supporters”.
5. Advertising Creative and Placement Strategy
These are the PR firm’s big guns. TV advertising is expensive and CLGC knows the Occupy Wall Street movement can’t match the Wall Street firms dollar for dollar with media buys. Here’s how the memo sums up their advertising strategy:
“The cost and reach makes it a potential strategic advantage for you in a message war against a grassroots movement like OWS. The key is to use the information identified through the survey research to develop hard-hitting, compelling creative that can move numbers, combat OWS messages and provide cover for political figures who defend the industry. A strong placement early in a transition to adopt the OWS movement will send a powerful political signal about the risks of carrying that through.”
In other words, the worst moronic degenerates they could find at the protests and all the dirt they could dig up on anyone even closely resembling an Occupy leader, will be used in TV commercials to represent the entire Occupy movement. The secondary targets of the ads are America's elected representatives. The memo uses vague words like “risks” to convey a certain threat to any politicians currently thinking about embracing the Occupy Wall Street movement. The risk is obvious - support OWS and you're name and face will be smeared in our next commercial blitz. A fully-funded, corporate-backed, Washington smear campaign is not something most elected officials are eager to find themselves up against.
One final thought about the leaked memo from the banking and insurance PR firm Clark, Lytle, Geduldig & Cranford is that the memo is dated November 24, 2011. That means MSNBC was given this document prior to its finalization or its delivery to the American Banking Association. It also means there is more than one national endeavor to destroy the Occupy Wall Street movement.
Last month, Whiteout Press detailed the covert cyber war being waged by government defense contractors against the various Occupy Wall Street groups. Read the Whiteout Press article, ‘Cyber Terror Cell Attacks Occupy Protesters’ for more information. With the global banking industry against them, the Washington elite planning their demise and the American military defense complex constantly attacking them, it appears Occupy Wall Street may just be having more success than they knew. The Wall Street and Washington elites are afraid, and everybody knows it now.